Meet the Team Behind SET Brands
At SET Brands, we believe strong partnerships start with great people. Our team combines deep industry experience with a practical, hands-on approach — from sourcing standout products to navigating complex international markets. We’re here to help brands grow, customers thrive, and ideas turn into real commercial success.
Paul Smith
Chief Executive Officer
Leading our team, Paul draws on extensive experience across commercial, retail, strategic growth and legal sectors to guide SET Brands forward. Based in the UK, Paul has recently worked as CEO for a critical service provider to the world’s leading retailer and convenience store in the USA and previously in strategic, commercial, finance and legal roles across UK and Europe for market leaders in their sectors.
Paul brings specialist knowledge in company strategy, commercial negotiations, international expansion, mergers & acquisitions, and the legal framework that supports them. He’s committed to helping businesses scale and evolve, finding innovative ways to unlock growth in new and emerging markets.
Sean Lockwood
Chief Commercial Officer
Heading up our Commercial team, Sean brings a wealth of retail, finance and commercial experience to SET Brands. Based in Melbourne, Australia, Sean has worked in retail and commercial roles across Australia, Singapore, Malaysia, Europe and the United States. With expertise in retail customer strategy, commercial deals and international trade, Sean is excited to help your business and products grow and succeed into new markets.
Alana Stewart
Trading Director
Alana heads up our Trading team and brings over 12 years of experience in retail, product development, and market strategy – knowledge she’s built within the business and now brings to SET Brands. Based at our Head Offices in Glasgow, Alana and her team manage all our major accounts both in the UK, EU and beyond. With deep expertise in UK and international trade and regulations, they’re focused on delivering a seamless, high-quality service for all our customers. Alana is passionate about building strong partnerships with your business to help further grow both sides into new and exciting opportunities.
Alan Taylor Jnr
Purchasing Director
As Purchasing Director at SET Brands, Alan leads on sourcing and selecting great products from brands and suppliers around the world. He keeps an eye out for what’s new, what’s popular, and what has potential to succeed in the UK, staying close to both emerging trends and tried-and-tested favourites. He’s involved from discovering new products to making sure they’re the right match for our customers and retail partners. He works closely with people and companies to build good relationships and make sure we’re bringing in products that customers will love. He’s always on the lookout for the next product with real potential.
